Precision advertising: doing more with less

Google Adwords offers almost perfect targeting to potential customers. It has a very low cost entry point but can be rapidly scaled up. With good management it's a very powerful tool.

Increasing management quality results in better placement, and lower cost-per-click. Most importantly, tracking analytics allow ads to be targeted at those visitors most likely to purchase once they have reached the site.

Google advertising

We are certified by Google to manage your AdWords Search advertising. We use sophisticated software tools to make the most of your budget.

Depending on your business goals we can optimise your campaigns towards higher exposure, more sales leads, or more direct sales.

Adwords campaigns work best when run hand-in-hand with website management. We usually manage both of these directly to achieve best results.

The return on AdWords investment can be clearly seen and managed at all points of the sales cycle. It is the most transparent and measurable form of advertising yet invented.

Search Engine Optimisation (SEO)

AdWords works even better if campaigns are done in tandem with Search Engine Optimisation: a complex field that unfortunately attracts many less-than-expert practitioners.

We work in partnership with a real expert who has a proven track record in stably creating business for clients, by pushing their websites up to the top of search engine results. This includes:

  • Website creation/optimisation, with careful attention to excellent coding and optimisation for search engines, able to rank well in Search Results
  • Search Engine Optimisation campaigns that improve the authority and prominence of your website on key subjects. This creates organic reaches and business.
  • Accurate tracking systems for measurement of results and calculation of return on investment
  • Ongoing management of prominence in search engine results
  • SEO, unlike AdWords, may take some time to show its benefits. However, once a good prominence has been achieved it can be expected to continue bringing results for the long term. In the long run, it is almost always very cost-effective.